The National Museum of Natural History at the Smithsonian Institute (Washington, DC) will open their new Ocean Hall gallery mid-2008. EffectDesign was asked to conceive innovative methods of presenting motion media within the upper areas of the gallery. Our pre-visualization team produced several photo-realistic concept "animatics" which display the stunning high definition motion photography of Feo Pitcairn. EffectDesign software engineers created a technique to convert conventional 16:9 format HD media into a first-of-its-kind 350 ft. long 24:1 immersive experience. This technique enables whales to be presented at their life-size scale... and for swarming schools of fish to envelope the entire gallery.

Our multiple projector system takes existing projection + server technology and applies it in an innovative way - something EffectDesign has become known for. Our patent-pending media extension technique enables any high definition source to become a wrap-around encounter. For the new Ocean Hall gallery this projected undersea world will be one of the most compelling dimensional experiences in the world.