In prior years the San Francisco Business Arts Council (BAC), a bay area bridge between artists and business people, had never staged their annual award presentation in the format of an "awards show." EffectDesign was asked to provide and produce this design which was staged at San Francisco's downtown Marriott hotel in May 2003.

The relatively small stage area took advantage of a central screen surface where video imagery appeared throughout the presentation. At other times the screen served as a complimentary backdrop to the podium speaker. The side 'tulip' shapes framed the on-stage activity, catching ever changing colors and patterns from specially positioned light fixtures. Conventional theatrical lighting and sound rounded out the design. This design, including custom media, was produced for a very reasonable $75,000.